Importance of SEO for Lead Generation: Web Digital Mantra is taking more than just building sites and using platforms to generate leads. SEO is a strategy that builds on itself. So by using SEO, we can generate the number of leads. Therefore it develops more content and helps to increase optimization in Search engines. You have to put together an approach to drive traffic to your business. The purpose of SEO helps to get leads in Search engines by highlighted contents generated by the Company.