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How to Improve/Increase Google Search Ranking


How to Improve/Increase Google Search Ranking


In order to enhance your Google search ranking, there needs to be a systematic approach towards how to improve google search ranking.The article has SEO keyword rich words in at least ten places.


Ways to Increase Your Position in Google Search


how to improve google search ranking was  their only way to survive in this new digital space. More than ever, entry points into which most people seek to access information, services, or products are search engines and among which Google is used mostly. 

This makes the website rank higher in Google's search results and therefore increases the number of visitors and conversions.Guide on how to make your Google search rankings.

Know the Google Algorithm Used to Rank End



Google uses a very advanced algorithm bu google that uses hundreds of variables to rank web pages, but the actual algorithm that goes into use remains unknown. Generally, its major parts are understood:


  • Relevance: content serves the intent that users have

  • Authority : Quality backlinks indicate their source is credible.

  • UI/UX: Page speed, friendliness to mobile, easy navigation are must-haves.

  • Engagement: CTR and time spent on the page count.



To rank top, keep the above pillars in check and follow Google's guideline.



2. Keyword Research : 



Keyword research forms the backbone of a great SEO. Find terms and phrases your audience is searching, then integrate them naturally.



Tools for Keyword Research are:

Tools for Keyword Research

  • Google Keyword Planner

  • SEMrush

  • Ahrefs

  • Ubersuggest



When picking keywords ensure to get a spread of:



Short-tail keywords: for example, "SEO tips"



Phrases having long tails, for instance, "how to enhance Google search ranking"



Ensure that the keyword application in your website is relevant and aligned to the intent.



3. Enhancing On-page SEO


How to increase Google ranking for free where It  is used to enhance every website page so  that their ranking may increase along with attracting more visitors. Here is how


Title Tags:

Keyword: improve google search ranking

Topic: How to rank website on Google first page

Your title tag should contain your main keyword. For instance, "10 SEO Tips to to improve google search ranking"


Meta Descriptions:

Your meta description should be catchy and include some keywords. This will make your CTR go higher.


Header Tags (H1, H2, H3):

           Topic: how to improve google search ranking



Use headings and place your keywords naturally. For example:



Image Optimization:


Include descriptive file names for your images. For instance, "SEO-tips-guide-2024.jpg."

Less image size, ALT Image Name.


4. Quality Content Creation:


Content is the king of SEO. Google likes the sites that work for its user's advantage.https://www.webdigitalmantra.in/


Content Writing Tips:

Topic: how to improve google search ranking

Originality: The content must be unique. No copied content.

Depth: Present a topic.

Readability: Use simple language. Paragraphs must be small.

Multimedia: Add pictures, videos, and infographics. This will make it richer.

For instance, the title "How to Create Quality Content for Better Rankings" will capture and hold the reader.


5. Building Backlinks:


Generate Backlinks are links that link to your web page from other websites; they are also referred to as inbound links.That's a sign of trust and authority to Google.


How to Build Backlinks


  • Guest Blogging: Write for credible websites in your niche

  • Resource Pages: Give resource value people want to link to

    The Skyline Technique is the identification of an existing product, improvement, and then selling.

  • Broken Link Building: Find broken links on other people's sites and replace them with your content. Broken Link Structures: Find broken links to other web pages and replace them with your content.


Ensure that these backlinks come from domains with much authority for maximum effect.



6. Optimizing Your Website pageSpeed :


Web page loading speed test is perhaps the most influential ranking factor. Users appreciate fast sites and abhor slow sites. Google hates slow ones.


How to Increase Speed:


  • Compress Images: Use TinyPNG, etc.

  • Turn on Browser Caching: Cache frequently accessed files locally.

  • Using CDN - Make your content world-renowned.

  • Code optimization : JavaScript, CSS and HTML code can be minified



Use of technologies such as PageSpeed Insights from Google enables finding the weak spots in web sites.



7. The importance of mobile friendly websites:


With most searches done today on mobile devices, it has become mandatory to have a responsive website rather than optional. Google crawls your website's mobile-friendly version first since it uses mobile-first indexing.


  • Ways of Evaluating Mobile-Friendliness:



  • Use clean, easy-to-touch text and buttons on mobile devices


 8. Increase User Engagement Keyword:


Engagement signals - in the list of those affecting ranking - are such as Bounce Rate and Time On Page, to name a couple more.


How to increase it:


  • Interactive content. Such as: Quizzes calculators, or polls

  • Internal linking. Direct your visitor to relevant pages in your site

  • Clear CTA: subscribe or share like.


9. Local SEO Keyword :


If your business is a brick and mortar business, then local SEO is important


Steps to Local SEO:


  • Claim Google My Business (GMB): Make your profile right and optimized with all proper information and keywords.

  • Get Reviews: Make happy customers give positive reviews.

  • Location Keywords: Including "best SEO services in New York."


10. Analyze Performance. 


SEO cannot be one project but has to be looked after all the time, day by day and updated accordingly.


How to use it:


  • Google Analytics logs every activity and traffic source of users.

  • Google Search Console has a review of indexing along with keyword performance.

  • SEMrush/Ahrefs review backlinks and also rivals.

  • Always look at your statistics to see what works well and what needs work.


11. Do not use Black Hat SEO Practice:


While techniques such as keyword stuffing, buying links, or cloaking would be tempting shortcuts, all of these have the chances of penalties. Focus on more ethical, white-hat methods for long-term gains.


12. Up to Date Trends in SEO Keyword 10: Trends in SEO


  • Change in Google algorithm Update every day

  • Be updating daily, that either boosts or retains a position.

  • How to Remain Updating

  • Read blogs from trustworthy SEO on Moz, Search Engine Journal, Neil Patel among other sites.

  • Read other websites

  • Be involved with web forums and other community website


Conclusion


how to improve google search ranking is a complex process because it requires understanding algorithms, making necessary tweaks on the website, and commitment to quality. There are different strategies that if applied to your website you can realize higher visibility or even drive meaningful traffic onto your website.


Remember, SEO is a marathon, not a sprint. Stay on top of checking your progress and adjust your strategy to maintain your edge in this competitive digital battlefield.





Written By : Kanhu Charan BeheraKanhu Charan Behera
Email : seo@webdigitalmantra.in
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